Marketing Online : Creating Your Website

A lot of businesses spend thousands of dollars to have a 

website built, thinking it needs all sorts of bells and whistles, 

but the fact is, most businesses do NOT need a complex and 

expensive website.

Most businesses need nothing more than a 1-5 page website 

that tells people a little bit about their company and products, 

offers contact information, collects visitor details, and perhaps 

offers coupons or other incentives.

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You’ll need to be certain your website is optimized for search 

engines. Just make sure you have phrases that relate to your 

business in page titles and content.

It should also be professional and attractive so you can let 

potential customers know that your company can be trusted. 

If your website is poorly put together, it will give the 

impression that your company is shady.

Don’t use Flash! Websites should be done in HTML/CSS, but 

Flash should be reserved only for minor visual elements. You 

want your site to be compatible in every browser!

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